PewDiePie is one of the leading Youtube channels, which features Felix Arvid Ulf Kjellberg. Felix is a well-recognized face around the world, as his youtube channel had put him on the map. His videos are mainly based on him playing various video games while commenting on the various aspects of the game. In 2014, Felix was able to make $12 million just be following a few simple techniques that various businesses and brands need to focus on.
Keep in mind that if a guy can make that much money playing video games, you can make the same amount doing something you are passionate about. Today, we will be focusing on how you can use the same tricks Felix used to gain such a massive boost. Keep on reading and we will walk you through the two basics things brands can learn from PewDiePie.
Audience – no matter how out of the box your ideas are, there is a market for everyone. There are people who love PewDiePie, and then there are those who cannot stand him. Which allows you to see how some will love your idea, while others won’t look your way. The thing you need to focus on is that there is a market for your brand, and all you have to do is connect with them. I have come across few people who consider PewDiePie’s success as the worst possible thing in the world, what they fail to see is that he brings comfort and joy to more than 60 million people. These masses come together from around the world, and are willing to watch his videos. Keep in mind that it’s optional if you don’t like him or his videos simply don’t watch them. This should give you an idea of what you should expect as a brand owner, and how it will impact your life. You can either let it get to you and call it, or you can focus on the people that do support your brand.
- Stand Out – There are thousands of videos and accounts similar to PewDiePie, but no-one of them gets even a fraction of the attention his channel does. Which allows you to understand that you have competition, but that only means you give your audience something extra. This will allow you to stand apart, and make your brand more noticeable. Moreover, everyone starts from the bottom. Which is why you need to be focused and keep on working to get to the top. Instead of fearing your competition, see them as a goal to achieve.
- Authentic – what pulls viewers towards PewDiePie is his authentic touch, and feel good message. Start by stop thinking of consumers as a someone you need to con or convince to buy what you are selling. There is not enough magic in the world to make that happen, as sooner or later your consumers will stop coming back. Keep the Pwediepie approach and keep it authentic. Come down to their level, and show them how you are one of them. This way you won’t be pushing famous celebrities down on them, which in reality only remind them that they are not famous millionaires.
- Approach – The Pewdiepie approach is simple, and shows care. It gives out an authentic message that people instantly connect with, and explains in an easy to remember manner. So creating a winning campaign does not have to be about spending top dollar, it is about knowing your audience. Only then will you be able to connect with them. For instance, PewDiePie keeps a “bro” like approach, which works perfectly for gamers. Think about the same aspects, and ponder on what your customers are looking for. Put yourself on the spot, and think what you would want.